Together We Rise

The Pioneer of DNA-Driven Wellness
Established in 2013, Geneus served as the essential first iteration of the founder's twenty-year vision for personalised health. The project was initiated through a collaboration between Abboud Barakat and renowned geneticist Dr. Marius Kambouris in Hong Kong, bringing a lifetime of genetics expertise to the project. It introduced DNA-based supplements through the Viecode brand and precision skincare via Vital, bridging the gap between genetic science and consumer wellness.

Through high-resolution DNA analysis, the project identified key markers such as Single Nucleotide Polymorphisms (SNPs) linked to nutrient metabolism and physical performance. While the technology was in its early stages, Geneus identified data-driven solutions that moved well beyond the generic recommendations of the time. This clinical rigour provided the first "biological blueprint" for the group’s future ventures.
The legacy of Geneus forms the vital bridge between early genomic research and the sophisticated AI technology seen in Genelle today. While it was eventually phased out to allow for greater automation and regulatory compliance, it proved the viability of personalised products across diverse populations. It remains a foundational proof of concept and a testament to a decade of leadership in the biotech sector.
